The "Event Auction" real estate marketing program takes the planning, promotion and strategies of an extended conventional marketing campaign and condenses it into a four week time period culminating in an auction. The event auction is proven to accelerate real estate sales.

• Today's sellers need to grab the attention of buyers.
• Buyers are paralyzed by the fear that what they pay today for a property may be higher than what it is worth in the near future.
• Seller's typically respond to these concerns by offering a variety of incentives such as price reductions, mortgage buy-downs, free upgrades, etc. However, such incentives do not seem to be enough to motivate today's wary consumer.
• For buyers, the competitive bidding process at an auction gives them confidence that they paid a true "market value" price. The event auction provides the psychological and emotional stimulant to get the buyer off the sidelines and back into the game - resulting in faster conversions and closings for the developer/seller.