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The "Event Auction" real estate marketing program takes the planning, promotion
and strategies of an extended conventional marketing campaign and condenses
it into a four week time period culminating in an auction. The event auction
is proven to accelerate real estate sales.
Other great reasons for why an auction works better than conventional real estate
marketing methods:
- Today's sellers need to grab the attention of buyers.
- Buyers are paralyzed by the fear that what they pay today for a property may be higher
than what it is worth in the near future.
- Seller's typically respond to these concerns by offering a variety of incentives such as price reductions, mortgage
buy-downs, free upgrades, etc. However, such incentives do not seem to be enough
to motivate today's wary consumer.
- For buyers, the competitive bidding process
at an auction gives them confidence that they paid a true "market value" price.
The event auction provides the psychological and emotional stimulant to get the
buyer off the sidelines and back into the game - resulting in faster conversions
and closings for the developer/seller.
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