AUCTION PROGRAM
Our real estate marketing programs include everything from feasibility studies, market analysis, design development, and pricing models to customized sales and auction programs - all provided in a compressed period of time from start to finish to effectively connect sellers with quality motivated buyers. Our Process: 1. We analyze your property to determine:
A. The target market
2. We create and execute a targeted multi media marketing
and publicB. The most effective way to reach them (media plan) C. How many units to auction based on market demand D. Product Pricing Schedule in concert with our clients’ goals and marketing analysis
relations campaign to help
drive one year’s worth of traffic to the site.
3. We create an on-site Auction Information Center, staffed
by Velocity
Marketing professionals to
assist targeted buyers in understanding the properties that are being
sold and the "auction process".
4. We meet with existing homeowners to explain the process
and answer
any questions they may have.
5. We create a web-based tracking system to capture, direct,
and assist
buyers interested in the
property.
6. We pre-qualify all registered buyers to ensure
non-contingent sales on
auction day.
7. Through our comprehensive analytics; we vet and recommend
the unit
selection and product
positioning for auction day. This process provides the ultimate minimum
risk to the seller, while maximizing the highest possible gain from
the auction.
8. On auction day, we assist bidders throughout the live
auction and
through to the Closing Room,
where sales contracts are completed.
9. Our post-auction program consists of follow-up with the
accumulated
database of visitors to the site to announce
post-auction pricing for remaining inventory, if any
available. Sales on the remaining units tends to be
quite strong due to the auction success and new
motivation to purchase based on market prices. Our sales
day team has significant experience working with large
numbers of buyers and converting those winning bidders
into closed sales! If you're interested in receiving a
proposal for a comprehensive marketing program for your
development, please contact us today.
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